SnapLogic taps up 11 EU channel partners

Three cartoon figures add to a board of code, with one sitting on top, a plant to the left and a cup of steaming coffee to the right

SnapLogic has onboarded 11 new channel partners across EMEA and appointed Roger Coles as channel and alliances director to help extend the reach of its Partner Connect programme in the region.

Partners joining the programme include eCraft Oy in the Nordics, who will become SnapLogic's as a Master Reseller/Distributor across Finland and Sweden and is tasked with helping the company build local sales channels and grow awareness of the brand.

“SnapLogic is the perfect iPaaS offering for the Nordic region with its pure cloud architecture, self-service user experience, and a plethora of Snaps (connectors) to many ERPs, CRMs, and diverse technologies," said Ville Hemmilä, CEO of eCraft Oy. "It can scale-up for the largest enterprise, whilst catering for SME end-users in-region.”

Germany-based dtms will embed SnapLogic into its contact center and CX AI offering to help capture the attention of its existing customers in Germany, Austria and Switzerland, while TmaxSoft will use SnapLogic to simplify the application and data integration process across cloud, on-premise and hybrid infrastructure.

Moses Mathuram, vice president of worldwide alliances at TmaxSoft, added: “The partnership with SnapLogic is a key evolution for the business. We recognise the need to simplify integration moving away from legions of coders to a ‘click and configure’ approach.”

Other businesses joining SnapLogic's partner network include London-based Identity Methods, Abacus Consulting, KETL, Inviqa, Torry Harris Business Solutions, Minordata, Shift Technologies and NPP Solutions.

"The swift growth of our channel programme really highlights the key role SnapLogic has to play in the digital transformation journey many businesses are undertaking," Coles said. "Looking forward, we’re aiming to further grow our channel presence in EMEA to more than 30 quality partnerships by the end of 2018 and we’ll be hosting our first EMEA partner forum towards the end of the year.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.