Equinix has appointed ex-Palo Alto Networks channel lead Oren Yehudai as senior channel sales director of its EMEA business.
Yehudai will lead a team of 20 to grow the company's channel partner scheme and will also be responsible for developing the partner programme and leading the channel operations team.
He has covered networking, cloud computing and software in his previous roles at Palo Alto Networks, NetApp and ClickSoftware, where he led their respective channel programmes.
“With over 13 years of experience in sales, business development, consulting and project management, Oren is well placed to lead our EMEA channel partner programme," said Eugene Bergen Henegouwen, senior vice president of sales at Equinix EMEA.
"Equinix has seen significant growth in the region within the past few years and we are delighted Oren has joined us to help build upon this success, driving channel sales and delivering new partnerships.”
Equinix's channel programme has achieved growth of 27% year-on-year and has added 300 EMEA partners in the last three years.
“I am thrilled to be joining Equinix to further develop and grow the channel partner programme across EMEA," Yehudai said.
"Building a successful channel business will increasingly be dependent on being part of the right ecosystems, with industry players needing to work with partners that can connect them with a broad range of vendors, service providers and cloud companies. My hope is that in a few years, Equinix is recognised by the partner community as the place to achieve this.”
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Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.