Advanced cloud management: What is StreamOne® and how can it benefit your business now and in the future?
Don't just buy cloud, master it. TD SYNNEX’s StreamOne® offers a powerful ecosystem approach to advanced cloud management, far exceeding the limits of a standard marketplace…

IT leaders face the challenge of managing disparate systems, controlling costs, and driving innovation. A simple cloud marketplace isn't enough. TD SYNNEX’s StreamOne® is an ecosystem orchestrator that simplifies complexity and empowers growth. StreamOne® automates and streamlines the cloud journey from acquisition to billing, enabling businesses to thrive now and in the future.
The challenge: navigating the evolving platform economy
The way technology is bought and managed is rapidly changing. As Canalys' chief analyst, Jay McBain, highlighted in a recent TD SYNNEX blog, "The ability to serve technology buyers with the plethora of options from edge computing to hybrid to cloud has created a large opportunity for distributors such as TD SYNNEX to serve as an ecosystem orchestrator." McBain notes that by 2025, Canalys expects more than $1 trillion to flow through technology platforms.
This platform economy demands a new approach. Today's buyers prefer digital-first, subscription models and prioritize integration in multi-cloud settings. McBain notes that 82% of millennial buyers choose multi-cloud solutions, necessitating a unifying force.
"Core to this orchestration is a global cloud management platform that unifies all vendor systems into a single, consistent format, greatly enhancing the ease of end-to-end management for partners," he says, adding: "That platform is StreamOne®, and it is more than just another digital marketplace; it’s an ecosystem of ecosystems that’s providing tremendous value to the channel."
StreamOne®: where all clouds meet – today and tomorrow
TD SYNNEX has built StreamOne® to be the central hub for cloud services, working with all major hyperscalers, including AWS, Google Cloud, and Microsoft Azure. This positions StreamOne® uniquely to help partners and their customers simplify complexity, drive revenue growth, and maximise operational efficiency.
Sergio Farache, chief strategy and technology officer at TD SYNNEX, emphasizes this, saying: “StreamOne® isn’t just a marketplace. It’s a complete engagement platform designed to help MSPs and partners automate every step of the journey for their end users.”
He further explains, “By unifying and standardising all vendor systems into a single, consistent format, we are increasing efficiency and reducing complexity for partners, ultimately empowering them to focus on driving growth through increased digitalisation of their business.”
Already utilized by over 30,000 reseller partners in over 80 countries, spanning 16 languages and 22 currencies, StreamOne® supports multi-vendor and multi-currency transactions, offering a truly global solution.
Key capabilities driving value
StreamOne® is designed to drive significant value with key capabilities. It standardizes management across different cloud providers, ensuring efficiency. The N-Tier Architecture offers consistent configurability and manageability for ISVs, resellers, and customers, delivering a seamless experience for integration, management, and billing.
StreamOne® features a robust API stack and Swagger testing tool, enabling partners to integrate TD SYNNEX products into their own marketplaces. Importantly, the Swagger tool allows partners to test API functionality before integration.
White-label storefronts allow partners to deploy branded marketplaces with ease. PSA Connectors integrate with tools like ConnectWise and Autotask, streamlining workflows and resolving data inconsistencies with a billing reconciliation engine.
Supporting SaaS lifecycle management, StreamOne® syncs vendor information in near real time for accurate inventory and licensing data. Up-to-date IaaS consumption reports enable continuous billing. Custom dashboards and AI-enhanced analytics provide actionable insights.
Marketplace syndication simplifies procurement from hyperscaler catalogues directly within StreamOne®, starting with Microsoft Azure and AppSource SaaS solutions. The SecOps Solution offers comprehensive views of SMB customers' Azure security, detecting threats and recommending products to fill security gaps.
StreamOne® in action: a blueprint for operational excellence for MSPs
For MSPs and IT departments aiming for excellence in the cloud ecosystem, StreamOne® offers a transformative approach. It revolutionizes cloud service management, delivery, and optimization.
StreamOne® addresses daily challenges such as managing multiple vendor portals, reconciling billing, ensuring security compliance, and scaling operations efficiently through its integrated, automated capabilities.
Here are just some examples of that in action:
1. Simplifying multi-cloud management: An MSP supporting AWS, Azure, and Google Cloud clients usually faces a steep learning curve and administrative burden. StreamOne®’s normalization feature provides a consistent interface and process flow, reducing training time and errors, and allowing technicians to focus on higher-value activities.
2. Achieving billing accuracy and efficiency: Billing is a notorious headache. Discrepancies between vendor invoices, client usage, and PSA system records can lead to revenue leakage or customer disputes. StreamOne®’s PSA Connectors with their built-in billing reconciliation engine are game-changers.
This real-time synchronisation ensures accurate billing data, leading to faster and more reliable invoicing and improved cash flow. For example, IaaS consumption can be continuously billed rather than until the month-end.
3. Empowering proactive client management: With white-label storefronts, resellers can offer clients self-service capabilities for managing services, viewing reports, and purchasing solutions. This enhances client satisfaction and reduces routine support requests. The SecOps Solution will enable channel partners to monitor and manage clients' Azure security, identifying vulnerabilities before they become critical, shifting from a reactive to a proactive service model.
4. Driving strategic growth through automation: The powerful API capabilities allow channel partners to build custom integrations and automate unique workflows, extending StreamOne®’s power into their existing business systems.
By leveraging these interconnected features, MSPs streamline their operations, transforming manual tasks into efficient, automated services. StreamOne® becomes the central hub for their cloud business, enabling superior client value, improved profitability, and confident navigation of the modern IT landscape.
Partner success: real-world impact
StreamOne® is configurable and manageable at every level. From ISV products through to channel partners and then end-customers, and spanning operational efficiency, solution identification, and post-sales support, all whilst also delivering a consistent experience.
With more than 30,000 partners globally working to service the needs of more than 500,000 end-user organizations, the sphere of influence and impact of StreamOne® is clear.
Indeed, the real value of StreamOne® is best illustrated by the experiences of its partners.
As Andre Dowding, managing partner of Net Intellect, a TD SYNNEX customer, states, "StreamOne® checks every box as far as being easy to use for both me and my team, increasing our ability to work efficiently. ‘Specifically, being able to see accurate, real-time changes reflected through the new enhanced PSA integration has been tremendously helpful for our business.”
Dowding also noted the impact of testing new integrations: "The [PSA] integration we've been helping test, it's going to be a big change for our operations... It's a really nice, sleek integration that is very easy to use, and works, which is important,” he said.
Rosemary Brandt, senior buyer at Jigsaw24, said: “The StreamOne® exports for billing on the monthly basis now form a key process internally of how we bill our customers. The data is always right, then we can bill our customers straight away off the back of that data.
“It really means that we’re billing now as soon as we can. We’re getting that cash into the business earlier, and it’s reducing across the payment terms our cash negative flow because we’ve got that customer invoice data, and we can push that out as soon as possible.”
In today's platform economy, managing a multi-vendor cloud ecosystem efficiently is essential. For IT decision makers and channel partners, StreamOne® offers the tools and strategic vision to reduce complexity, enhance operational efficiency, and unlock growth opportunities. It's more than a marketplace; it’s the engine for digital transformation.
Ready to simplify your cloud complexity and drive growth? Learn more about the features and capabilities available through StreamOne® by visiting the StreamOne® Landing Page.
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