Westcon-Comstor expands marketplace capabilities with Microsoft REO
The distributor said the initiative will help partners onboard, transact, and scale more effectively within Microsoft Marketplace
Westcon-Comstor has announced an expansion of its cloud marketplace capabilities through participation in Microsoft’s resale enable offers (REO) program.
Designed for channel-led selling, the initiative combines hyperscaler reach with value-added services to help support scalable marketplace growth.
Software vendors can authorize approved channel partners to create and manage private offers on their behalf via Microsoft Marketplace, with the Redmond giant handling customer billing and payment collection.
Westcon-Comstor will also provide a range of value-added services designed to help partners build scalable marketplace practices – including partner enablement, incremental revenue tools, as well as support across renewals and the full customer lifecycle.
By combining Microsoft Marketplace with its own technical expertise, the distributor said partners can unlock cloud commit budgets, accelerate deal cycles, and expand customer spend while maintaining control over the relationship.
“Hyperscaler marketplaces are redefining how enterprise software is bought and sold, but success for channel partners and vendors depends on turning activity into repeatable business,” explained Peter Woest, Westcon-Comstor’s cloud marketplace partnership director.
“By wrapping Microsoft Marketplace with our value-added services and technical marketplace expertise, we’re making simplicity and scale a reality and allowing partners to quickly establish, build and grow their Microsoft Marketplace business.”
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
The reseller's participation comes amid significant cloud marketplace growth. According to research from Omdia, cloud marketplace software sales are expected to grow from $30 billion in 2024 to $163 billion in 2030, with partners tipped to be the driving force behind most marketplace spend by next year.
Westcon-Comstor said the REO program is already gaining traction, with the firm supporting partners in onboarding to marketplace-driven opportunities with vendors such as Palo Alto Networks and Infoblox.
The distributor also revealed it is in discussions with “several other vendors” regarding future collaboration opportunities with Microsoft REO.
Commenting on the move, Microsoft’s marketplace channel lead, Darren Sharpe, said the priority is to help partners build an effective, platform-first marketplace practice, backed by a strong ecosystem support.
“Westcon‑Comstor is helping partners drive momentum through REO, enabling vendors to extend their reach while keeping the channel at the centre of the customer relationship,” he added.
FOLLOW US ON SOCIAL MEDIA
Follow ITPro on Google News and add us as a preferred source to keep tabs on all our latest news, analysis, views, and reviews.
You can also follow ITPro on LinkedIn, X, Facebook, and BlueSky.
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
'Depressingly familiar': Cyber Security Breaches Survey shows work still to be done on cyber preparednessNews The government's annual cybersecurity report shows organizations are failing to shore up security capabilities
-
OpenAI cancellations and Apple's new CEOITPro Podcast As Apple enters a new era, DeepSeek is back and OpenAI is backing out of training clusters
-
Google Cloud teases revamped partner program ahead of 2026News The cloud giant’s new-look partner ecosystem shifts focus from activity tracking to measurable customer outcomes
-
Advanced cloud management: What is StreamOne® and how can it benefit your business now and in the future?Sponsored Content Don't just buy cloud, master it. TD SYNNEX’s StreamOne® offers a powerful ecosystem approach to advanced cloud management, far exceeding the limits of a standard marketplace…
-
Gestión avanzada en la nube: ¿qué es StreamOne® y cómo puede beneficiar a tu negocio ahora y en el futuro?Sponsored Content No te límites en comprar productos en la nube, domínala. StreamOne® de TD SYNNEX ofrece un potente enfoque de ecosistema para la gestión avanzada de la nube, superando con creces los límites de un marketplace estándar…
-
TD Synnex named as UK distributor for CohesityNews The agreement will provide stability and consistency for Veritas partners transitioning to Cohesity’s partner program, the distributor said
-
Why understanding the customer’s network unlocks its value and your successIndustry Insights Working as providers of true value rather than the first port of call for short-term solutions is key for the channel
-
UK channel partners are ramping up their cloud capabilities – but technical expertise and skills shortages could hamper successNews Almost half of UK channel partners feel they lack the technical skills to successfully develop their cloud capabilities, according to new research from Westcon-Comstor.
-
Pure Storage targets partner growth with revamped reseller programNews Pure Storage has unveiled a raft of changes to its Reseller Program as part of a drive to improve partner profitability.
-
Why ‘bring your own license’ is a game changer for reselling cloud products and servicesIndustry Insights Customers are demanding more flexibility and don’t want to lose existing investments when it comes to cloud management - resellers are in a prime position here if they can get the licensing right
