Lexus enhances online customer experiences with Widewail's Engage
digital marketing

Lexus enhances online customer experiences with Widewail's Engage

Lexus dealerships look to streamline customer’s online experiences with a new solution
27 May 2020
Equifax introduces the Response DIGITAL solution suite
digital marketing

Equifax introduces the Response DIGITAL solution suite

Response DIGITAL suite addresses the need for digital marketing, identity trust and fraud protection solutions
22 May 2020
How to succeed with a content hub
whitepaper
Whitepaper

How to succeed with a content hub

Transforming your organisation to enable marketing agility and creative operations
11 May 2020
The case for a marketing content hub
whitepaper
Whitepaper

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations
11 May 2020
How to overcome the barriers to personalisation
whitepaper
Whitepaper

How to overcome the barriers to personalisation

Leap over every obstacle and jump ahead of your competitors in the process
11 May 2020
Unlocking design’s full business potential
whitepaper
Whitepaper

Unlocking design’s full business potential

Understanding organisations’ maturity around design systems and articulating the value
1 May 2020
Nine top GDPR tips for email marketing strategies
email symbols over a man's hands
General Data Protection Regulation (GDPR)

Nine top GDPR tips for email marketing strategies

It's not all doom and gloom – here's how you can make GDPR work for you
17 Apr 2020
Google fined €150m for anti-competitive behaviour
digital marketing

Google fined €150m for anti-competitive behaviour

Tech giant's advertising practices labelled "brutal and unjustified" by French competition authority
20 Dec 2019
UK needs tougher rules to tackle online giants
digital marketing

UK needs tougher rules to tackle online giants

Facebook and Google are too dominant in the digital advertising sector, according to the CMA
19 Dec 2019
How much is your data worth? And can you turn it into cash?
Data & insights

How much is your data worth? And can you turn it into cash?

One solicitor, one futurist and one adtech specialist join forces to answer two questions that will rumble through the next decade
21 Nov 2019
Google will limit targeted advertising ahead of the UK general election
The Google logo on a smartphone display
digital marketing

Google will limit targeted advertising ahead of the UK general election

Deepfakes and misleading information will be explicitly banned, while ad targeting will be restricted
21 Nov 2019
Snapchat vets all political adverts
digital marketing

Snapchat vets all political adverts

CEO Evan Spiegel encourages political participation without misinformation
19 Nov 2019
Twitter bans political advertising from its platform
Marketing & comms

Twitter bans political advertising from its platform

CEO says AI-based micro-targeting and misinformation are threats to civil discourse
31 Oct 2019
CMO job description: What does a CMO do?
Business strategy

CMO job description: What does a CMO do?

A modern CMO needs to be far more than just a marketing guru
3 Apr 2019
How to use Twitter analytics: start sharing like the pros
Twitter logo on mobile phone
analytics

How to use Twitter analytics: start sharing like the pros

Here’s how to make the most of Twitter’s data analysis tools - and why you need to
21 Feb 2019
Facebook will revamp Pages to benefit small businesses
social media marketing

Facebook will revamp Pages to benefit small businesses

Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
7 Aug 2018
Why GDPR creates a "vicious circle" for marketers
GDPR readiness
General Data Protection Regulation (GDPR)

Why GDPR creates a "vicious circle" for marketers

Customers will control the forthcoming trust economy, predicts Aprimo
12 Jun 2018
GDPR for marketers: What do you need to know?
Business strategy

GDPR for marketers: What do you need to know?

How will new regulations on data affect an organisation’s marketing efforts?
18 May 2018
Instagram starts trialling in-app payments
e commerce

Instagram starts trialling in-app payments

Some UK and US businesses to take in-app payments from users of the photo-sharing app
4 May 2018
Forget about GDPR fines, says Dotmailer
fine and gavel
General Data Protection Regulation (GDPR)

Forget about GDPR fines, says Dotmailer

Email marketing firm says failing customers should be a bigger worry than official penalties
19 Apr 2018
SAP brings identity management to Hybris
Business strategy

SAP brings identity management to Hybris

SAP's $350m acquisition of Gigya expands SAP's e-commerce offering
25 Sep 2017
Generation Z isn’t niche, it’s the mainstream
Business strategy

Generation Z isn’t niche, it’s the mainstream

Companies need to start taking post-millennials seriously, or lose their business
15 Sep 2017
Email still most important marketing channel
email symbols over a man's hands
cloud computing

Email still most important marketing channel

Customers are looking for personalised email content that provides relevant information rather than just special offers
30 Aug 2017
Should tech companies mimic Trump's marketing?
Business strategy

Should tech companies mimic Trump's marketing?

Marketing expert says tech B2Bs could benefit from "newsjacking" like Donald Trump
28 Nov 2016