Lexmark unveils changes to channel programme

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Lexmark (NYSE: LXK) has ‘reinvigorated’ its Channel Value Programme (CVP) geared towards its UK partners. The refreshed version is based on a two-tier programme for active partners and a dedicated web portal for all dealers.

With this new structure, Lexmark wants to reward those partners who want to play an active role in driving sales.

“We launched the CVP in 2008 and have seen partners progress rapidly, gaining extra value-add in the reward schemes we have traditionally offered,” says Steve Purdy, country general manager at Lexmark UK.

“The programme is well established, seeing an increase of over 80 percent year on year of SME business since 2009. The objectives behind the programme are to give dealers access to all the materials they need to drive home increased profitable margins, and also to enable us to provide a better service to key partners as they grow both their relationship and financial investment with Lexmark.”

The Premium Partner level gives partners support from the Lexmark telesales team, access to the Lexmark Loyalty Rewards, exclusive partner promotions, Product Launch Offer, and eligibility for the Lexmark Special Bid Programme.

The Lexmark Expert Partner, meanwhile, is the highest level of partner, and will give dealers access to all benefits received at Premium status, but additionally have a dedicated account manager, bonus plan, access to the Solution Centre to propose customised solutions to their customers, and the possibility to become certified as a Lexmark Value Print Partner to sell click contracts.

The vendor is encouraging its partners to register on the new Lexmark PartnerNet Partner Portal, where they can gain access to sales-specific product and channel promotions information, as well as have the opportunity to receive details regarding upcoming offers and promotions. They can also gain access to high resolution images, product descriptions and logos which they can integrate into their marketing materials directly.


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