AMD appoints Mario Silveria to head up EMEA sales

Europe and middle east map at night lit up with data lines

AMD has appointed Mario Silveira as corporate vice president of sales for Europe, Middle East and Africa (EMEA), tasked with building the company's presence in the region.

Silveira has vast experience in the technology space, specifically in consumer electronics, holding positions such as head of Germany and Austria and head of gaming at Logitech, sales manager at Samsung Germany and previous stints at AMD as director of consumer sales EMEA and VP consumer sales worldwide. He left the firm in 2016 to start at Logitech and then after a year, set up his own business producing premium archery equipment.

Silveira will report to Darren Grasby, AMD Chief Sales Officer, leading the EMEA regional sales organisation across all divisions, including computing, graphics, datacentre and embedded markets. They will work together to satisfy AMD's objectives of building customer, partner and stakeholder relationships in the EMEA region - a key market for the chip maker.

“EMEA is a key region with a broad set of important customers, partners and markets for AMD. Darren is a proven leader who is ideally suited to drive deeper customer, partner, and stakeholder relationships across EMEA as a part of helping AMD accomplish our long-term business goals,” Dr Lisa Su, president and chief executive officer at AMD said when appointing Grasby four years ago.

“Over the past eight years Darren has proven to be an effective and results-driven leader. This new role will allow him to broaden his influence and reach in supporting AMD’s customers, partners and employees while also promoting and enhancing our regional reputation and prominence as an innovative technology pioneer.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.