Hammer bolts on Huawei’s networking products to portfolio

Huawei and Hammer have entered into a distribution partnership that will see Hammer adding Huawei’s networking products to its portfolio.

The agreement means Hammer channel partners will be able to diversify their offering and maximise sales over a larger range of products.

“This is an excellent opportunity for us to help our channel partners increase their market share by offering Huawei’s innovative range to their customers,” said Jason Beeson, Hammer’s commercial director.

“We always seek to work with pioneering vendors who look to disrupt the market and Huawei certainly does that. Its emphasis on, and investment in, R&D can clearly be seen in its innovative range."

Hammer will open up the opportunity for partners to sell Huawei’s servers, storage systems, cloud computing products and datacentre solutions to customers.

The company said adding the scalable and energy-efficient solutions give its partners the ability to tack on professional services and support to help customers make the most of Huawei’s simplified architecture.

“This is a good example of how Hammer adds value to the distribution process,” Steven Cooper, head of enterprise solutions at Hammer, said.

“We work closely with our channel partners to ensure they have the best range of products to ensure end-users’ needs and requirements are fully met.”

Huawei explained Hammer ticks all the boxes when it comes to choosing new distribution partners, including experience and reputation.

“We are delighted to be working with value-add distributor Hammer,” Michael Rae, UK channel director for Huawei. “Huawei is enjoying high growth and we are constantly seeking new opportunities, new customers and new routes to the enterprise market.”