Westcon Convergence increases support for Avaya resellers


Distributor Westcon Group has announced its Westcon Convergence business practice is to focus on support for its Avaya SMB partners.

Tim Brooks, general manager of Westcon Convergence UK & Ireland explains: “Today’s market is still very challenging, with new technology and the training requirements these necessitate, competing with reduced resources and budgets. It is increasingly difficult for resellers to stay equipped and ahead of the game to profit from sales opportunities and they are more cautious with where they invest their time and money.”

Brooks continues: “As a result we have examined the services we offer our customers and honed and enhanced them, so that whichever point in the sales cycle we are working with them we are providing services that reduce cost, accelerate their time to market and help drive opportunity and revenue.”

Some of the new services available to Avaya SMB resellers include totalSupport, providing pre-and post-sales technical support to resellers. This is complemented by refreshed training across the range of advanced applications with implementation delivered through Westcon Academy. New pre-built SMB campaigns are also available for resellers to quickly deploy campaigns along with the support of Westcon’s in-house marketing team.

Says Westcon’s head of sales Helen Briggs: “We believe our services are market leading and if a reseller is serious about selling Avaya IP Office then we are very serious about the depth of support we will provide them.”

Westcon also offers an onboarding programme “withWestcon”, which offers a fast-track route to accreditation within the Avaya Connect programme. The onboarding package delivers training, marketing support and a credit acceleration initiative which together enable resellers to meet both certification requirements quickly.

Meanwhile, the distributor has expanded its geographical reach, with the appointment of an Irish account director and a new Northern office in Manchester.


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