Avaya appoints new leader for EMEA and APAC

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Avaya has appointed Nidal Abou-Ltaif as president for EMEA and APAC.

Avaya says the since joining the company in 2003 as the regional sales leader for the Middle East, Abou-Ltaif has been instrumental in expanding its presence in the MEA region and beyond.

In early 2014, Nidal was selected to lead Avaya’s Global Growth Markets sales theatre, including MEA, Turkey, Russia & CIS, India and SAARC, and Greater China. Under his leadership, the Global Growth Market region (Middle East, Africa, Russia, India and China) was the fastest-growing within Avaya in FY2014, leading the company’s networking business growth globally and, according to the vendor, achieving impressive performance in the mid-market with Avaya’s iConnect channel engagement programme.

“Nidal has a significant history of success, a recognised people focus, a fierce passion for winning, and a track-record in helping governments and businesses use technology to make a real difference in people’s lives,” says Pierre-Paul Allard, Avaya’s SVP, worldwide sales and president, Global Field Operations.

“In this new role, his expertise and experience will prove invaluable in a market environment where change is the only constant. Together with his strong regional leadership team, he has built an impressive culture of engagement, inclusive of customers, partners and employees. His personal, high-touch interactions with customers create excellent business value, which in turn drives strong market demand for Avaya.”

“Only when our customers rate us strongly can we consider ourselves to be truly successful,” adds Abou-Ltaif. “Having a customer-focused organisation requires building solutions and services that deliver the outcomes desired by our customers. This means having a team that understands our customers’ challenges today and in the future, and one which has the expertise and imagination to build solutions that produce measurable and meaningful results.”


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