Exclusive Group appoints new marketing director

VAD Exclusive Group has recruited Aerohive Networks’ Hadas Hughes as its new director of marcomms and programmes.

Hughes, who spearheaded international channel marketing at Exclusive vendor partner Aerohive Networks, will be responsible for coordinating all marketing activity for the Exclusive Group, and generating propositions on behalf of the global Exclusive Networks, Big Technology, Exclusive Capital and ITEC brands.

Says Barrie Desmond, COO at Exclusive Group describes Hughes as “a highly motivated, proven operator” who’ll work closely with all the firm’s marketing teams in its 30 offices worldwide.

He comments: “As well as underpinning much of the great marketing work we do alongside our vendor and reseller partners, her skills will be put to good work communicating the Exclusive Group value-added services propositions, and explaining to the world how we are truly disrupting distribution in an ever-evolving market.”

“Having seen how Exclusive work up-close for many years, it’s very exciting to get the opportunity now to join the team and make my mark on the next important stage of the company’s development,” adds Hughes.

“Exclusive was already so different from the rest of the VAD market and, with extra comprehensive services capabilities into 100 countries, we keep on adding more value and growing more business opportunity.”