Tintri revamps channel programme

Tintri has announced an overhaul of its global partner programme that sees the storage vendor restructure its partner tiers and add a new Elite status.

The firm’s Gold and Silver levels will be re-named Premier and Authorised, while Tintri says it will select a maximum of two partners per country to be nominated as an Elite partner. This will have new higher criteria, defined in the programme.

Tintri says the new levels “clearly highlight programme and financial benefits—as well as indicating clear growth paths and milestones.”

“These additions and improvements to our partner programme demonstrate our commitment to our channel partners,” says Eric Berry, VP of global channel operations. “Tintri offers our partners highly differentiated VM-aware storage solutions, leading to greater business value for partners and their customers.”

The vendor says it is also offering more training, enablement and incentives, all of which will be rolled out in EMEA this month. These include Increased Market Development Funds (MDF), a Not-for-Resale (NFR) purchase programme featuring “significant discounts” on Tintri storage for use in partner labs and demo environments, and a new rewards payment system to automate the process of qualifying for, claiming and receiving incentives.

It will also offer “enhanced” certifications (Tintri Certified Sales Professional, Tintri Certified Systems Engineer and invite-only Tintri Certified Solution Expert), training and enablement resources via Tintri’s Partner Portal.

Tintri now has more than 300 channel partners worldwide, with 20 in the UK.