New hire bolsters Azlan server and storage business

TDAzlan has appointed Mark Ceraolo to head up business development for its server and storage business.

Azlan has been building out its server and storage business, and earlier this year signed agreements with both Lenovo and Dell to distribute their server and storage solutions.

Ceraolo (pictured) brings more than 17 years of channel sales experience to the role – the last eight of which he has spent as an IBM business manager within Azlan and ISI Distribution (which was part of SDG). He reports directly to TD Azlan’s director of enterprise, Rob Tomlin.

Azlan entered into an agreement with Lenovo after the vendor completed its acquisition of IBM’s x86 server business at the start of the year. The agreement with Dell was announced in June, following the extension of a European agreement between Tech Data and Dell on client solutions to the UK, and on the established partnerships between Azlan with both Dell SonicWALL and Dell Wyse in the UK.

“Our partnerships with both Lenovo and Dell in the server and storage markets have got off to a really excellent start and we’re now investing more to provide additional focus and support to VARs,” says Tomlin.

“Mark has extensive experience in working with partners in the enterprise and the mid-markets and with a dedicated team and the extensive resources that we’re able to call on, I am confident that he can help us to grow our business and establish Azlan as the distribution partner of choice for partners on enterprise server and storage solutions.”

Adds Ceraolo: “We have already seen strong growth in both our Lenovo and Dell business and with the additional resources and investment now being made, and the extensive reach we have in the reseller channel, I’m very confident that we can build on that foundation and open up many new and exciting opportunities for our partners.”

Azlan says it has a recently increased the size of its dedicated server and storage team and is looking to drive new opportunities across its customer base. This includes offering lead-generation and business development support and providing access to vendor partner programmes. It is also equipping its advanced Business Solution Centre (BSC) at Heathrow with the latest Dell and Lenovo server and storage kit, where partners can make use of the BSC to run demos and proof-of-concept testing.