Marketing and Comms
Discover expert analysis on marketing and comms with news, features and insights from the team at IT Pro.
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 ESET targets partner profitability with new MDR bundleNews The security firm's managed detection and response services and products are now available as part of a single SKU to enhance the partner sales process By Daniel Todd Published News
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 Marketing talent brain drain could stunt channel partner successNews Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research. By Daniel Todd Published News
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 How to sell cyber security without the FUDITPro Podcast A trusted network of cybersecurity marketing professionals can help professionals cut through at the board level By Rory Bathgate Published ITPro Podcast
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 HubSpot and Amplitude look to product-led growth with new partnershipNews The expanded collaboration aims to help customers prioritize leads, improve sales conversion, and retain more customers By Daniel Todd Published News
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 WhatsApp Business prices are set to change – here's what you need to knowNews This is the first rate change for WhatsApp Business users since it adopted category-based pricing over a year ago By George Fitzmaurice Published News
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 Brilliant business comms at zero costSponsored Whether you choose 3CX Free or 3CX SMB V20, it’s time to say goodbye to per-user pricing and bundle rip-offs By ITPro Published Sponsored
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 2024 Strategic Imperative: Intelligent content delivery for channel-less commerceWhitepaper Five steps to channel-less content dynamics. And meeting your customers where they are By ITPro Published Whitepaper
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 Slack vs Microsoft Teams: Business messaging apps battle it outVs Slack and Teams are leading business communications apps, but each caters to a different working style By Nik Rawlinson Last updated Vs
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 How Lush aligned its disjointed customer support operationsCase Study When boutique beauty brand Lush sought to merge its separate US and global customer care operations, it turned to Zendesk By Rene Millman Published Case Study
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 How Community Fibre embraced omnichannel CX with AWSCase Study London’s full-fiber broadband provider has rewired its communications channels at scale By Rory Bathgate Published Case Study
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 Automate personalization with AWSWhitepaper How marketers can automate, deliver, and analyze billions of personalized messages and offers per day By ITPro Published Whitepaper
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 The five pillars of personalization at scaleWhitepaper A blueprint for creating exceptional customer experiences By ITPro Published Whitepaper