Mobile manufacturer Doro targets UK seniors

A mobile phone in somebody's hand
(Image credit: Shutterstock)

Swedish consumer electronics company Doro has extended its European agreement with distributor 20:20 Mobile to include the UK. 20:20 Mobile will distribute Doro’s range of easy-to-use mobile phones, which are specifically targeted at seniors.

The extended partnership means that Doro mobiles and accessories will now be distributed through 20:20 Mobile’s channels including; retail, online and corporate business. As part of the new agreement 20:20 Mobile will fulfil orders for the telecoms channel driven by Doro’s recently launched UK TV advertising campaign ‘Brilliantly Simple’.

The firm claims there are more than 9.6m people in the UK aged over 65, and 77 percent of those aged 65 to 75 have a mobile phone. However recent studies show that 70 percent of these find their current device either unsuitable or unusable.

Says James Browning, managing director for 20:20 Mobile, said: “Doro’s range of mobile handsets meet the real needs of real people, making them a unique yet valuable proposition to retailers. With our substantial experience, robust logistics network and ability to provide a solid support service we hope to further strengthen that relationship.”

Chris Millington, MD Doro UK, adds: “The senior mobile market is a huge growth opportunity in light of the rapidly aging global population. Our devices help people to stay connected with their social and support networks. Something relatively basic in a product’s design – such as increased flexibility to suit eye or hearing conditions, concave buttons, or ergonomics – can mean a huge difference to the end user.”


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