Opaq Networks goes all in for channel

Executives in a business meeting

Opaq has announced it has migrated to an all-channel sales funnel, opting to attract partners with a new channel programme built to deliver end-to-end security to midsize businesses.

Perviously, Opaq's security solutions were available out-of-the-box, direct to customers, but moving to an all-channel business means it can better target the needs of organisations.

“Security is the next hyper growth market opportunity for the channel, but traditional hardware and software models are both capital-intensive and complex to deploy and manage,” said Ken Ammon, chief strategy officer for Opaq Networks.

“Our cloud-based platform eliminates these roadblocks for partners, and makes becoming a security services provider a simple online provisioning, configuration and management exercise.”

He added in a blog post that by moving to a channel-only model, the company can take advantage of the growing trend of businesses using service providers to deliver their security services. It will also offer significant cost savings, without the upfront cost associated with out-of-the-box security solutions.

"Many of the partners’ mid-size enterprise customers require complete outsourcing while others prefer a co-managed or self-managed approach," Ammon said. "And our partners know which model best suits the customer. We have invested significant time and resources in the development of our single pane of glass approach."

Opaq's channel programme to support partners offers go-to-market support, financial incentives and training resources to help partners deliver the company's security solutions to the right customers. To facilitate more sales, it offers fast onboarding, deal registration, top-level margins and market development funding.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.