Bitdefender signs third distie

screen of binary code

Specialist VAD Interactive Ideas has signed a distribution agreement with Bitdefender to take the firm’s range of end point, gateway and servers security products.

Bitdefender’s UK managing director, Peter Barlow told Channel Pro in September 2011 that the firm was on the hunt for another distie to ramp up sales in the UK. Now, the firm’s aim is to work with independent system builders, VARS and MSPs following the recent launch of Bitdefender cloud security for endpoints and virtualised environments.

Interactive Ideas joins Enta Tech and Koch Media which handles Bitdefender’s retail business. Florin Baras, global channel director, comments: “We have ambitious plans for the UK market [and] Interactive Ideas were the natural choice of partner to help us drive forward.”

Baras believes its experience with enterprise customers selling and supporting virtualised software from leading vendors make them an ideal fit with its new Security for Virtualised Environments product.

Interactive Ideas is a distributor for both Redhat and Novell, and Bitdefender’s portfolio also supports Linux and Unix operating systems. The addition of antivirus complements the company’s growing security business, which includes Cryptshare for secure file exchange and security analytic vendor Athena Security.

Says Mike Trup, Interactive Ideas managing director: “We are looking forward to supporting Bitdefender’s expansion in the UK and Ireland for their business solutions. Their technology is consistently ranked as one of the leaders in the security industry, they have a strong channel sales model, and with their new virtual and cloud products, they have a unique offering.”


ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.

For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.