Pure Storage finds EMEA distie for its 'AI-friendly' flash range

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Pure Storage has partnered with EMEA distie PNY Technologies to get its AI-friendly flash arrays into the hands of end-users.

Teaming up with PNY means Pure Storage can take advantage of the distributor's wide customer network and partnership with NVIDIA to offer end-users a powerful solution to run their computer workloads such as artificial intelligence (AI), deep learning and science-based applications.

“Tapping into the established and experienced NVIDIA Partner Network, not only brings significant opportunity for customers, but also opens many new markets, sectors and application use cases to us," Ben Savage, Head of EMEA channel at Pure Storage added. "Its potential is significant – the technologies are truly complementary and we have big ambitions for what together, they will deliver.”

Pure Storage will offer its FlashBlade built-for AI and analytics platform through PNY Technologies to rectify many of the challenges associated with processing vast amounts of data on legacy storage solutions. The solution offers 8TB of usable storage, 75 GB/s read throughput, 25 GB/s write throughput on just half a rack.

“This partnership enables our customers to finally unleash the power of their compute capability," Jérôme Bélan, EMEA CEO at PNY Technologies said. "We are convinced at PNY that Pure Storage is bringing with FlashBlade a real breakthrough in the storage industry.

"We are excited to offer the combination of the high performance computing power of NVIDIA’s AI supercomputing platform with the speed, agility and efficiency of Pure Storage FlashBlade. We are set to super charge high performance computing environments of our customers.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.