Parallels renames service provider business unit as Odin

Parallels logo

Parallels has rebranded its service provider business unit as Odin. The firm said the name change would better serve customers and partners.

While that part of the business gets a different moniker, Parallels’ cross-platform unit, which sells the desktop virtualisation software Parallels Desktop for Mac, will remain the same.

Parallels recently acquired 2X Software, a specialist in desktop virtualisation, application publishing and mobile device management (MDM) products.

Odin will concentrate on making software for the cloud, including a catalogue of in-demand cloud applications as well as other software such as web server management, server virtualisation, provisioning, and billing automation. IT will also sell web hosting control panel software Plesk.

“Operating under two distinct brands will enable us to better serve customers, address market shifts and capitalise on the tremendous potential we see in both of our two businesses,” says Birger Steen, CEO of the Parallels group.

“Odin will continue to focus on helping its more than 10,000 service provider customers worldwide drive profitable growth with cloud services. The Cross-Platform Solutions unit, Parallels, will continue to provide the best cross-platform experience to millions of users of Parallels Desktop for Mac, Parallels Access and its other market leading products.”


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