Crayon UK recruits Roger Perton as Channel Sales Director


Roger Perton has joined Crayon UK as channel sales director, tasked with growing the company's channel business, which will begin with the launch of a new Partner Academy.

"Whilst, it’s clearly still early days for me to go into great detail about my plans, I can say that we will be looking to announce a fresh and innovative Partner Academy," Perton said. "This is for both existing and new partners and designed to increase SOW within their customer base, by utilising Crayon’s unique propositions as part of their own portfolio of services, as well as the normal day-to-day license purchases they need."

He added that the reinvigorated programme will include new incentives for the organisations themselves and salespeople at an individual level.

Perton will also introduce new training programmes and a networking initiative to help partners bring in new business and increase profitability.

“I am also looking at which partners we can work with on a reciprocal level to help them benefit from all the infrastructure and cloud opportunities we come across when working within the world of software optimisation and technology compliance," he added.

Perton was previously OEM business director at OSCL, where he gained experience motivating a team, which ultimately led to them exceeding targets. Before this, he spent 14 years at IBM, where Perton was responsible for growing commercial sales and building relationships with team mates, customers and stakeholders.

“Since joining Crayon UK, one of my first observations was the need to drive our UK Channel business," Crayon's UK country manager, Richard Lockey, said. "This meant finding the right leader to contribute to the overall growth strategy and oversee the sales function.

“Roger brings a great deal of energy and charisma to the role and consistently seeks to fully understand our partners’ experiences and expectations to ensure we communicate and support them effectively and successfully. With his extensive expertise, Roger will be a key asset to our company – increasing the visibility of our solutions and services to the UK channel.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.