Exertis brings VR apps to partners with new innovation chief

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Exertis has appointed Paul Jacobs director of business development and innovation, with his key duties bringing new and emerging technologies, including VR software to market.

Jacobs will work closely with resellers, demonstrating the benefits of the technologies and helping them understand how to sell them to their customers to solve key business challenges.

Jacobs will innovate with ISVs and content providers to come up with value-added services to address the needs of end users and ensure resellers can better monetise their existing offerings and drive profitability, the company said.

“This is an exciting opportunity to leverage next-generation technologies and help bring them commercially to market,” Jacobs said. “Exertis has a reputation for being entrepreneurial and first to market in key areas, evidenced by their leadership in the smart tech arena and their drive to promote business VR applications. Scaling those and bringing more, new opportunities for resellers is a challenge that I am looking forward to.”

Jacobs joins Exertis from Techdata, where he most recently headed up the company's consumer electronics, accessories and new technologies division as business director. Before that, he spent eighteen years in a range of different roles across sales and product marketing. He will now report to Simon Woodman, Exertis’ business development director.

“I am delighted to welcome Paul to Exertis. He has many years of experience in the distribution channel,” Woodman said. “Leveraging the opportunities that innovative technology creates in providing new products, services and value propositions that our customers can take to market are key to building growth.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.