Avanade’s Adam Warby steps down as CEO as Pamela Maynard takes the reins

Recruitment of people represented as wooden blocks

Microsoft ecosystem service provider Avanade has announced that CEO Adam Warby is to step down in August, with the firm’s board of directors appointing Pamela Maynard as his successor.

Having joined Avanade as a founding member of the team back in 2000, Warby became CEO in 2008 where he helped to triple the business’ revenues, from $0.9 billion in 2008 to $2.5 billion in 2018.

During that period, Warby also helped expand Avanade’s footprint with the addition of seven new countries and seven acquisitions. He has also been a key supporter of inclusion and diversity, driving the company’s corporate citizenship mission to enable young people and their communities to achieve more through digital innovation, Avanade said.

Warby will be replaced Avanade’s current president of product and innovation Pamela Maynard.

"While stepping away from a company and team that I am passionate about is not an easy decision, one of the key responsibilities of a good leader is to 'pass on the reins' at the right time and to the ideal candidate," Warby said. "On the eve of our 20th anniversary, I am confident that Pam is the right leader to take Avanade into the next chapter.

“During the last 11 years, she has driven unparalleled results for Avanade in the key roles that she has held and has been a vocal advocate for inclusion and diversity across the organization."

Over the last two years, Maynard has led the strategy of Avanade’s worldwide services, overseeing the firm’s Modern Workplace, Business Applications, Applications & Infrastructure and Data and AI businesses.

As part of the role, she is responsible for the innovation, incubation and development of new offerings, as well as Avanade’s Advisory Services and delivery organisation.

"It is an honour to succeed Adam, who has had an extraordinary tenure with Avanade," Maynard said. "I am proud and delighted to serve as Avanade's next chief executive officer. This is an exciting time in the marketplace.

“Our clients are looking to drive innovation and growth in the digital era, and we are ideally positioned to help them tap into the enterprise-wide potential of Microsoft technology."

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.