Puppet lifts lid on new global channel partner programme


Infrastructure automation specialist Puppet has announced a new global channel partner programme, slated for the first half of 2022.

Built around a new competency-based model as opposed to a traditional tiered revenue approach, the initiative has been designed to focus on partners with unique specialisations, the firm said.

In an announcement, Puppet also revealed it is lowering the threshold for becoming a reseller partner and making it easier to maintain that status from year to year.

“This is a very exciting time for Puppet. Via our new competency-based programme, we are well equipped to expand our capabilities and meet channel partners with the insights and options they want and need,” commented Paul Heywood, Puppet’s Chief Revenue Officer.

“We’re excited to set a strong foundation for the channel and soon offer new products that resonate across the pragmatic enterprise.”

As organisations increasingly digitise their operations and adopt hybrid, multi-cloud strategies, they also introduce vulnerability and complexity into their IT infrastructure.

Alongside its global channel partner base of almost 200 businesses, Puppet helps organisations prioritise the security and compliance of their IT assets, safeguarding critical infrastructure and applications.

The Portland-headquartered firm said it will continue to invest in its various channel initiatives, including the upcoming launch of its new partner portal, co-marketing technology, as well as its learning management system.

Thanks to its ServiceNow integration capabilities, Puppet added that partners can expect to see increased value with the programme’s new competency-based model.

Sebastian Scheuring, CEO of German IT service provider and Puppet partner bitbone, said the programme will bring the infrastructure automation firm closer to its partners.

“The partnership with Puppet is essential for us as a system house and their new programme unites us further,” he said. “Automation is becoming increasingly important - not only for large companies, but especially for small and medium-sized enterprises. Recurring tasks, as well as the lack of specialised personnel, can only be managed in this way.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.