LinkedIn has introduced a new feature for premium users that uses generative AI to help jobseekers find new roles.
The social media platform, owned by Microsoft, debuted the AI chatbot, which is powered by OpenAI’s GPT-4, to a subset of US-based premium career members on 1 November 2023.
LinkedIn said the AI tool will leverage a knowledge graph based on data from its 1 billion members and 67 million employers to provide users with advice on how they can tailor their profile to make applications more successful and evaluate whether or not they are a good fit for roles.
The AI will also analyze a user’s posts on their feed and suggest relevant opportunities that users may have missed in their search.
VP of Engineering Lei Yan said the target for the new tool is for job seekers to receive a bespoke experience tailored to their sector and skills,
"We’re transforming the job seeking experience for our Premium subscribers to be more personalized, efficient, and adaptive with the help of AI. Premium subscribers will also see personalized takeaways and insights on posts and articles in their feed to help them build professional knowledge and stay up to date in their domain.”
The new chatbot follows the integration of several AI features on the social networking platform in recent months. In May 2023, the firm introduced a raft of AI enhancements such as automatically generated, personalized recruiter messages, AI-enhanced job descriptions, and a profile building service.
Concerns around AI in recruitment
The use of AI in the recruitment sector has received some criticism in recent years.. For example, in 2018 machine learning engineers at Amazon, which had been using automated application review processes since 2014, discovered the recruiting mechanism had an internal bias against women.
RELATED RESOURCE
Discover how you can deliver outstanding customer service.
DOWNLOAD NOW
The system, trained on the hiring patterns from the previous 10 years, was observed to be recreating the gender-based inequalities that existed in the company’s previous recruitment cycles.
Recent research has shown racial bias, in addition to gender-based inequality, remains a pervasive issue in tech recruitment, suggesting AI systems trained on currently available datasets are likely to reflect this bias, and may even amplify it.
The potential for AI to address employment inequalities
Yet AI’s impact on labor market inequalities has the potential to be a positive one if applied in specific ways. This is the argument of the founder and chief executive of Melbourne-based startup Sapia.ai, Barb Hyman.
The hiring automation service interviews thousands of candidates simultaneously via text chat, which removes many of the factors that might influence an AI or human in charge of recruitment, claimed Hyman when speaking to The Guardian in March 2023.
“The only way to remove bias in hiring is to not use people right at the first gate,” Hyman says. “That’s where our technology comes in: it’s blind; it’s untimed, it doesn’t use resume data or your social media data or demographic data. All it is using is the text results.”
-
NinjaOne expands availability on CrowdStrike MarketplaceNews CrowdStrike Falcon customers now have simplified access to NinjaOne’s automated endpoint management capabilities
-
Implementation and atychiphobia: helping SMEs overcome fearIndustry Insights Fear of failure stalls SME system upgrades, but resellers can calm concerns and build confidence
-
Anthropic CEO Dario Amodei's prediction about AI in software development is nowhere nearly to becoming a realityNews In March, Anthropic CEO Dario Amodei claimed up to 90% of code would be written by AI within six months – his prediction hasn't quite come to fruition.
-
Is the honeymoon period over for Microsoft and OpenAI? Strained relations and deals with competitors spell trouble for the partnership that transformed the AI industryAnalysis Microsoft and OpenAI are slowly drifting apart as both forge closer ties with respective rivals and reevaluate their long-running partnership.
-
Box reveals new AI capabilities at BoxWorks 2025News Extract and Automate will help businesses make better use of their data, the cloud company claims
-
Large enterprises could be wavering on AI adoptionNews AI adoption rates have dipped, but it's probably nothing to worry about for IT leaders
-
Businesses are being taken for fools with AI agentsOpinion AI agents are still not very good at their 'jobs', or at least pretty terrible at producing returns on investment – yet businesses are still buying into the hype.
-
Google boasts that a single Gemini prompt uses roughly the same energy as a basic search – but that’s not painting the full pictureNews Google might claim that a single Gemini AI prompt consumes the same amount of energy as a basic search, but it's failing to paint the full picture on AI's environmental impact.
-
Mistral AI wants businesses to make new memories with Le ChatNews The company hopes new functionality and Connection Partners will broaden business appeal
-
Salesforce CEO Marc Benioff says the company has cut 4,000 customer support staff for AI agents so farNews The jury may still be out on whether generative AI is going to cause widespread job losses, but the impact of the technology is already being felt at Salesforce.
