The Journey to AI-Powered CRM
The Future of AI-Powered CRM: Prioritise Data and Trust
AI is transforming CRM, but success depends on more than just technology. This Forrester study, commissioned by Salesforce, explores how 773 global leaders are approaching AI-powered CRM—and why strong data practices and trusted partnerships are critical.
Download the report to uncover key insights, challenges, and strategies for building a future-ready CRM.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Hounslow Council partners with Amazon Web Services (AWS) to build resilience and transition away from legacy techSpomsored One of the most diverse and fastest-growing boroughs in London has completed a massive cloud migration project. Supported by AWS, it was able to work through any challenges
-
Salesforce targets better data, simpler licensing to spur Agentforce adoptionNews The combination of Agentforce 360, Data 360, and Informatica is more context for enterprise AI than ever before
-
Interview: The Case for AI PCswhitepaper
-
AI Infrastructure for Business Impact: Enabling Agentic Intelligence with Scalable Computewhitepaper
-
Solves Admin Rights for Goodwhitepaper
-
How to Get Started with Agentforcewhitepaper
-
Al Agents: Unlocking growth and innovation in the tech industrywhitepaper
-
The Data Activation Guide for Commercewhitepaper
-
Rise of Agentic: Achieving Security Success in a Rapidly Changing Threat Landscapewhitepaper
-
Secure by Design with the Snyk AI Trust Platformwhitepaper
