The Journey to AI-Powered CRM
The Future of AI-Powered CRM: Prioritise Data and Trust
AI is transforming CRM, but success depends on more than just technology. This Forrester study, commissioned by Salesforce, explores how 773 global leaders are approaching AI-powered CRM—and why strong data practices and trusted partnerships are critical.
Download the report to uncover key insights, challenges, and strategies for building a future-ready CRM.
Sign up today and you will receive a free copy of our Future Focus 2026 report - the leading resource for IT decision-maker insight on priorities and investment areas in AI, security and more.
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
The Binance hack explainedNews Initial reports that a single compromised laptop was the cause of the Binance hack have been debunked by the crypto exchange firm
-
Lakeside Software taps Mark Benson to lead EMEA channel strategyNews The appointment comes as the digital employee experience (DEX) vendor looks to expand its partner ecosystem around the SysTrack platform
-
Speed, Sovereignty, and Security: Navigating the New Era of Enterprise AI Compliancewhitepaper
-
The New CISO Playbook: The Next Evolution of Enterprise Resiliencewhitepaper
-
Identity Under Attack. Take Back Control with Commvault Identity Resilience, Now Supporting Oktawhitepaper
-
Inside the AI PC Revolution: How Advanced Chipsets Are Powering the Next Generation of Workwhitepaper
-
Solving travel’s biggest payment challengeswhitepaper
-
How a software-led approach helps translate AI ambition into AI operationswhitepaper
-
The missing ingredient for AI ROI: trusted, real-time dataUnlocking AI ROI Through Data Insightswhitepaper
-
2026 Data Streamingwhitepaper