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Discover expert analysis on Salesforce with news, features and insights from the team at IT Pro.
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Marc Benioff says hiring in software engineering is ‘mostly flat’ at Salesforce because of AI
News Salesforce CEO Marc Benioff has revealed hiring for software engineering has dipped as a result of AI, but the CRM giant is ramping up recruitment in other key areas to push its agentic agenda.
By Ross Kelly Published
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The AI-enabled Slackbot is now generally available
News With an entirely overhauled model behind the chatbot, users can summarize channels and ask for highly personalized information
By Rory Bathgate Published
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Salesforce opens up Agentforce 360 for partners to drive agent development
News Salesforce has opened up its Agentforce 360 platform to allow partners to build and sell AI agents and applications.
By Daniel Todd Published
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Salesforce targets better data, simpler licensing to spur Agentforce adoption
News The combination of Agentforce 360, Data 360, and Informatica is more context for enterprise AI than ever before
By Rory Bathgate Published
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Salesforce customers face second third-party incident this year with Gainsight breach
News Customers impacted in the Gainsight breach have been contacted by Salesforce
By Ross Kelly Published
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OpenAI co-founder pours cold water on agentic AI hype
News Despite the hype surrounding agentic AI, OpenAI co-founder Andrej Karpathy isn't convinced and says there's still a long way to go until the tech delivers real benefits.
By Ross Kelly Published
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Dreamforce 2025: What's an agentic OS?
ITPro Podcast Salesforce has turned to Slack to achieve its agentic AI ambitions, as it expands Agentforce faster than any other product
By Rory Bathgate Published
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How Salesforce can become the king of enterprise AI
Analysis At Dreamforce 2025, Salesforce painted a believable picture for enterprise AI, but shareholders will only be reassured by greater business buy-in
By Rory Bathgate Published
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Salesforce might be all in on AI, but it isn't giving up on junior workers yet
News Salesforce is still committed to hiring junior team members even as AI automates roles, according to UK&I chief executive Zahra Bahrololoumi.
By Rory Bathgate Published
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Dreamforce 2025 live: All the latest updates from San Francisco
News We're live on the ground in San Francisco for Dreamforce 2025 – keep tabs on all of our rolling coverage from the annual Salesforce conference.
By Rory Bathgate Last updated
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‘I don't think anyone's farther in the enterprise’: Marc Benioff is bullish on Salesforce’s agentic AI lead
News Salesforce is leaning on bringing smart agents to customer data to make its platform the easiest option for enterprises
By Rory Bathgate Published
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Salesforce just launched a new catch-all platform to build enterprise AI agents
News Businesses will be able to build agents within Slack and manage them with natural language
By Rory Bathgate Published
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