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Discover expert analysis on Salesforce with news, features and insights from the team at IT Pro.
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How Salesforce can become the king of enterprise AI
Analysis At Dreamforce 2025, Salesforce painted a believable picture for enterprise AI, but shareholders will only be reassured by greater business buy-in
By Rory Bathgate Published
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Salesforce might be all in on AI, but it isn't giving up on junior workers yet
News Salesforce is still committed to hiring junior team members even as AI automates roles, according to UK&I chief executive Zahra Bahrololoumi.
By Rory Bathgate Published
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Dreamforce 2025 live: All the latest updates from San Francisco
News We're live on the ground in San Francisco for Dreamforce 2025 – keep tabs on all of our rolling coverage from the annual Salesforce conference.
By Rory Bathgate Last updated
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‘I don't think anyone's farther in the enterprise’: Marc Benioff is bullish on Salesforce’s agentic AI lead
News Salesforce is leaning on bringing smart agents to customer data to make its platform the easiest option for enterprises
By Rory Bathgate Published
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Slack is now the key to Salesforce’s agentic AI plans
News Salesforce is bringing more agents into Slack, along with CRM and third-party data
By Rory Bathgate Published
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Salesforce just launched a new catch-all platform to build enterprise AI agents
News Businesses will be able to build agents within Slack and manage them with natural language
By Rory Bathgate Published
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The Salesloft hackers claim they have 1.5 billion compromised Salesforce records
News Dozens of big tech companies have been impacted by the Salesloft Drift attacks
By Ross Kelly Published
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How to check if you’ve been affected by Salesforce attacks
News The FBI has issued a fresh advisory over the threat posed to Salesforce customers by two threat groups. Here's how you can stay safe and mitigate any risks.
By Ross Kelly Published
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European Commission accepts Microsoft Teams bundling concessions
News Microsoft has agreed to make versions of its Office solutions suite available without Teams – and at a reduced price
By Ross Kelly Published
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Marc Benioff says Salesforce has already cut 4,000 customer support staff for AI agents
News The jury may still be out on whether generative AI is going to cause widespread job losses, but the impact of the technology is already being felt at Salesforce.
By Jane McCallion Published
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Warning issued to Salesforce customers after hackers stole Salesloft Drift data
News Customers were targeted through compromised OAuth access tokens from Salesloft Drift integrations
By Emma Woollacott Published
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The Allianz Life data breach just took a huge turn for the worse
News Around 1.1 million Allianz Life customers are believed to have been impacted in a recent data breach, making up the vast majority of the insurer's North American customers.
By Emma Woollacott Published
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