Cloud marketplace Pax8 expands into Australia and New Zealand

Close up of the Australian and New Zealand flags stacked on top of each other

Cloud commerce marketplace Pax8 has announced an expansion into Australia and New Zealand as the company looks to broaden its geographical reach.

The move means managed service providers (MSPs) in the region can now access the firm’s cloud marketplace, support, education programmes, and more, to help drive growth.

The Pax8 platform is designed to simplify the buying journey to help partners get more out of cloud technology. Essentially, it replaces distribution by connecting the channel ecosystem to its transactional cloud marketplace, enabling billing, provisioning, automation, PSA integrations, as well as pre- and post-sales support.

Partners can purchase products from vendors such as Acronis, Check Point’s email security group, Bitdefender, CyberCNS, Dropsuite, Proofpoint, and SentinelOne.

“As we continue to look for new ways to broaden our geographical reach, we are thrilled to announce that MSPs in Australia and New Zealand can now sign up to be a Pax8 partner,” said Nick Heddy, chief revenue officer at Pax8.

“Pax8 makes it easy for partners to cloud-enable businesses and efficiently capitalise on the growth opportunities. We are thrilled to introduce our leadership team in Australia and New Zealand and empower our expansion into the new regions with best of breed vendors.”

This new leadership team will be fronted by Chris Sharp who takes on the role of senior vice president of Pax8 Asia, tasked with managing overall operations and corporate decision making.


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Tracey Lacewell, vice president of sales, will lead sales in Australia and New Zealand as well as strategic expansion into the regions, while James Bergl, vice president of Business Development, will lead Pax8 Asia’s pre-sales teams, consulting teams, and education programmes.

“Pax8 is bringing something special and unique to our market, and I am excited to lead our expansion into the Asian markets starting in the Australia and New Zealand markets,” Sharp commented.

“Our focus is on enabling our partners to create value-based offerings for their clients, and we look forward to helping our partners to increase their opportunity in the market.”

Commenting on Pax8 Asia’s leadership team, Nick Heddy said: “This team is highly regarded in the channel and well-positioned to expand Pax8 operations into Asia, starting with Australia and New Zealand.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.