Daisy Group CEO steps down

Daisy flower photo

Daisy Group CEO Neil Muller has stepped down.

“As Daisy embarks on the next phase of its evolution, and having successfully led the significant transformation of the Group over the last 3.5 years, Neil Muller has decided that now is the right time to pursue a new direction," Simon Wright, head of PR at Daisy Group, told Channel Pro, confirming the news first reported by CRN.

"Neil is extremely proud of what Daisy has achieved over recent years, and thanks the entire Daisy team, customers, partners, and shareholders for their incredible support. Neil will continue to watch with interest as the company continues its ongoing development and success.”

The news follows news that the company's founder and owner, Matthew Riley, is in talks to buy independent shareholders out of the business.

Riley wants to buy the remaining shares of the company after rejecting a bid from investment firm Bain Capital that valued the firm at £1.6 billion, while Apollo Global Management and Searchlight Capital Partners have also made bids, according to Sky News.

Daisy has agreed to pay £175 million for TalkTalk's direct B2B business.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.