Ascom focuses on growth with triple channel manager hire

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Ascom has announced the appointment of three channel managers as the workflow technology provider looks to broaden its market reach in the UK.

In a significant expansion of the company’s team, the recruits will be charged with striking high-quality channel and distribution partnerships with vendors that excel technically, hold stock and work closely with customers who have complementary needs, Ascom said.

Mike Bennett joins the business as channel manager for the Midlands, having worked extensively with Ascom’s key enterprise markets during his time in account management roles at Ruckus, Aruba and ISG Technology.

Matt Lock takes on the role of business development manager, bringing more than ten years’ channel experience gained during stints at Zyxel Communications UK and UniServity.

The pair are also joined by Lloyd Harrington who joins as channel manager for the firm’s enterprise markets, which include hospitality, industry and retail. Harrington brings a background in trade Wi-Fi distribution for firms including Xirrus, VCW Security and Horsebridge Network Systems.

The appointments signify another step in Ascom’s shift to the channel model as it looks to broaden the market reach of its products and solutions in the UK.

“The fact that technology now sits within a picture that is increasingly joined up means channel providers not only enable customers to get everything they need from one place – they also have topline visibility of interoperable solutions, as well as an overview of what will work for customers’ specific setups,” said Paul Lawrence, managing director of Ascom UK.

“We are convinced that this combination of factors means the channel will occupy a huge section of the market in future, ensuring that more customers benefit from Ascom products and solutions. Mike, Matt and Lloyd will be integral to its success.”

Ascom is best known for its smartphones, which are designed to suit mobile workers in sectors including healthcare, retail, manufacturing and hospitality.

Underpinned by the Ascom Unite messaging system, the devices integrate and unite tools such as telephone and management programs, staff rotas, delivery schedules and alarms.

“Moving into the channel is a huge opportunity for Ascom UK and Mike, Matt and Lloyd have exactly the expertise required to maximise it,” Lawrence added.

“They have excellent track records at helping manufacturers to utilise the channel to ramp up sales by selecting only the highest quality, most technically adept partners so we cannot wait for them to get started.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.