Userful boosts partner opportunities through channel programme expansion

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Visual communications firm Userful has announced the expansion of its channel programme, as it looks to create new opportunities for partners through its new visual networking platform architecture.

Working with enterprise customers, the programme will provide innovative visual communications solutions that can improve operating efficiency by up to 80%, as well as reduce total cost of ownership (TCO) by up to 40%.

Launched last week, the new visual networking platform architecture powers all visual communication needs of an organisation – such as meeting rooms, digital signage and control rooms – and integrates divers and complex AV applications over traditional IP networks.

The single software platform will enable channel partners to help customers manage all of their visual assets without the need to handle multiple complex hardware-based point applications.

Userful has also reinforced this channel commitment by introducing a new pricing structure that makes it a “price leader in the industry”, the company said, as well as a world-class partner portal (PRM) to support training, communications and deal registration.

“Userful is committed to working with and supporting channel partners to grow their business by deploying new, mission-critical, video-based solutions to meet customers’ needs,” said John Marshall, Userful’s chief executive officer.

“Partners can pivot to provide multi-location, multi-department, multi-million dollar deals across their enterprise customers, growing the services they offer around Userful’s software, cloud and app solutions.“

The firm has also announced the appointment of Kevin Dillon as vice president of global channels and alliances, who is tasked with leading the company’s global channel initiatives going forward.

Dillon brings more than 20 years’ worth of sales management experience to the company, gained through previous positions at Sun Microsystems and Apple, as well successfully partnering multiple startup companies with a number of world-class channel partners.

“Userful’s visual networking platform is the disruptive architecture the AV industry has been waiting for,” Dillon said. “I look forward to recruiting and supporting new integrators interested in helping their customers migrate to an AV-over-IP solution where bundling partner services with Userful software provides a best in class end to end platform to manage all an enterprise’s visual assets.

“We are putting together the right strategy and tools to support our channel partners.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.