Dell EMC tweaks cloud provider programme with new rewards

A dollar sign attached to balloons floats against a sky with clouds

Dell EMC has updated its Cloud Service Provider programme, offering partners enhanced compensation, better support and more attractive rewards to help them build their business.

New partner benefits include revenue-based rebates and access to Dell EMC's earned and proposal-based business development funds, which will make selling the products more attractive to cloud service providers.

The company will also improve the rewards it offers those who partner up with other companies involved in the Dell EMC Partner Program Cloud Service Provider and Solution Provider tracks.

Dell EMC explained it will invest in sales and marketing to enhance the sell-with and sell-out resources, helping providers to address customers better as they seek to boost their offerings.

Jay Snyder, senior vice president of Global Alliances, Service Providers and Industries at Dell EMC explained the company decided to make tweaks to its programme to help partners adapt to demands from customers, including operational agility, speed time-to-service delivery and increased customer satisfaction.

The changes will also help providers differentiate how they manage and operate cloud services from their competitors, increasing the likelihood of customers choosing them over rival providers.

“The service provider industry is at a turning point in how services are created and consumed – they need flexibility and speed at a low cost," Snyder said.

"With the Dell EMC Partner Program, service providers can get the best technology and go-to-market support to quickly scale and stand up differentiated services to meet the needs of their customers, be more competitive and grow their businesses.”

The changes have been introduced to address the changing needs of businesses as they seek digital transformation in their organisation, Dell EMC's Tom Burns, senior vice president and general manager of networking, enterprise infrastructure & service provider solutions, said.

“Our goal is helping service providers digitally transform their operations and delivery models with modern internal infrastructures using common, scalable and flexible building blocks," he added.

"With our deep knowledge of the service providers’ environments, business requirements and partners, we can deliver best-in-class solutions – from hardware to platforms to fully validated systems.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.