AWS partners have praised the launch of the company's new AWS Europe (London) Region, allowing ISVs and SIs to offer customers integrated solutions for running their businesses in the cloud.
The AWS Partner Network (APN) offers partners the business, technical, marketing, and go-to-market (GTM) support they need to sell their services to customers, alongside AWS's cloud solutions.
AWS premier consulting partner, Claranet, which has helped the likes of ITV and Superdry adopt the cloud platform, said: “This new region in the UK will further strengthen our offering to customers and gives us a way in which we can architect our applications, with the assurance that our customers’ own and control their data.”
Consultancy firm HeleCloud was set up to sell space in AWS's UK data centres to enterprises and SMBs, and Dob Todorov, chief cloud officer, said: “The UK region is levelling the playing field for British enterprises and startups, and success becomes a function of creativity, ideas, and customer focus, and not of the size of hardware or software budgets. We are excited about the news, and look forward to helping our UK and European customers to make the most of the new UK region through our end-to-end specialist professional and managed services."
Graham Masterson, head of consulting at managed service partner, KCOM, said: "The London region offers a revelation for our public sector customers, who will be able to leverage AWS services to drive efficiencies and innovation all in the knowledge that they will meet the country’s regulation and data sovereignty requirements. We’re already seeing increased interest from central and local government departments and expect this trend to continue throughout 2017 and beyond.”
Andy Jassy, CEO of AWS, explained the company made the decision to open new AWS regions, specifically in London, in response to partner demand. Its ISVs and SIs emphasised the need to help enterprises run their mission-critical workloads and store sensitive data on AWS infrastructure locally.
"For the past decade, we’ve had an enthusiastic base of customers in the UK choosing to build their businesses on the AWS Cloud because it has more functionality than other cloud platforms, an extensive APN Partner and customer ecosystem, as well as unmatched maturity, security, and performance," he explained.
"A local AWS Region will serve as the foundation for even more innovative cloud initiatives from the UK that can transform business, customer experiences, and enhance the local economy.”
