Rubrik reveals global partner programme

IT certification

Rubrik has unveiled its global reseller programme, attempting to follow through on its promise to be a 100% channel business.

Although the company has always focused on the channel, this is the first time it's used a channel programme to woo partners into selling its data management products and services.

The Rubrik Velocity Partner Program comprises three tiers, with each awarding partners for their competency and performance. The criteria for each will vary according to the company's location and size of their business, but Rubrik has reassured partners every one will have access to the top tiers if they can demonstrate their commitment.

“Rubrik’s unprecedented growth is due in large part to our phenomenal partner ecosystem and our 100% channel go-to-market approach,” Bertrand Yansouni, VP of Worldwide Channel at Rubrik said.

“Our new Velocity Partner Program expands upon our commitment to the channel by empowering partners to drive their key business initiatives through Rubrik, like building their cloud business or driving more advanced services. We believe this new program will increase the velocity of our partners’ success.”

Other benefits for those joining its programme include access to the Rubrik Academy, an enablement programme for everyone joining the scheme. This comprises accreditations for partner sales, pre-sales and post sales to help partners seal the deal with customers.

Of course, the Velocity Partner Programme also includes incentives and rewards that differ for each level of partner, such as rebates for those on the Elite level and marketing budgets and incentives for partners achieving the high tiers.

“Rubrik is driving positive disruption in a market that had limited innovation and can benefit from efficiency and modernization improvements,” said Manny Punzo, Director of Data Protection and Management at Rubrik partner Technologent added.

“Their simple, scalable solution addresses our customers’ key initiatives, including not only how they improve data protection, but also how they bring the cloud into their business. Rubrik’s new Velocity Partner Program is going to help us capture this shift in the market and grow our company.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.