Pure Storage tweaks SLAs amid sharpened focus on cyber resilience

Pure Storage logo displayed on a smartphone screen with orange coloring in background.
(Image credit: Getty Images)

Pure Storage has unveiled sweeping updates to its service level agreements (SLAs) in a bid to support customer cyber security and resiliency, a critical need according to experts. 

As part of the move, the data storage firm announced it will expand the coverage of its ransomware recovery SLA on the Evergreen//One platform, updating it to include disaster recovery scenarios.

Specifically, this ‘Enhanced Cyber Recovery and Resilience SLA’ will deliver customized recovery plans, “clean” service infrastructure, onsite installation, and additional professional services for data transfer.

Pure will also focus on collaborating with organizations to create “comprehensive” cyber security strategies, conducting quarterly reviews to help businesses pursue best practices, and conducting risk assessments.

Max Mortillaro, analyst at TECHunplugged, told ITPro the announcement signals a move into a “different realm” for Pure Storage, owing to the far higher degree of severity in the handling of data recovery.

“It's not the same as guaranteeing the duplication ratio,” Mortillaro said. “You need to look into the customer's applications, infrastructure, architecture, security settings and so on, and work with them”.

“I think for me, the most critical SLAs are those related to cyber resiliency,” Mortillaro said. That’s because, Mortillaro added, these SLAs act as the final line of defense for a company which faces having its data completely wiped out.

While less crucial SLAs can be important in giving customers “more peace of mind and confidence”, Mortillaro added, the ones focused on cyber resilience and recovery are “really critical”.

The firm did unveil other SLA offerings, one dubbed ‘the Site Rebalance SLA’. This will be focused on organizational storage requirements, allowing companies to act flexibly by giving them adjustment capabilities.

As a business's storage requirements evolve, this SLA will allow a firm to adjust “existing reserve commitments”. If capacity needs cease to be required or if performance at a site is oversized, this SLA allows organizations to “rebalance” reserve commitments once every 12 month period per subscription.

Pure Storage has other targets with SLAs

Other recent announcements have seen Pure commit to GPU support. In relation to this sort of compute, an SLA will also provide the ability to purchase based on needs and requirements, eliminating the need for planning or overbuying. 

Prakash Darji, GM of digital experience at Pure, told ITPro that this was the most important new SLA in his mind, owing to the fact that it looks to meet and solve a fundamentally different problem in storage management.

That’s because AI workloads don’t scale in the same way that other, more traditional workloads do, Darji said. Based on his own AI research, Darji discovered that “static infrastructure can never be used to solve AI”.

Mortillaro agreed that this was an important SLA in its own right, particularly for users dealing with expensive GPUs and who want to make sure their data can “get through in time, so that you're not wasting resources”.

SLAs are integral to Pure’s model

As Darji put it, an SLA is essentially a guarantee of something from vendor to customer. If such an agreement is not met, then the vendor will offer financial remuneration to the customer as part of the deal.


Pure started with only three SLAs according to Darji, in the areas of performance, capacity, and buffer capacity, the latter being a guarantee of extra capacity beyond a customer's requirements.

From there, Pure embarked on a process of creating SLAs for the other management needs of users, such as energy efficiency and protection. For Pure, SLAs are becoming “less an agreement” and more a definition of its product, as the firm looks to “replace all of the management by SLAs”.

George Fitzmaurice
Staff Writer

George Fitzmaurice is a staff writer at ITPro, ChannelPro, and CloudPro, with a particular interest in AI regulation, data legislation, and market development. After graduating from the University of Oxford with a degree in English Language and Literature, he undertook an internship at the New Statesman before starting at ITPro. Outside of the office, George is both an aspiring musician and an avid reader.