Dell launches print programme

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Dell has launched a programme specifically to help its print and imaging partners drive growth in their sales of its mono, colour and multifunction printer range.

The Imaging & Print Strategic Partner Programme provides Dell PartnerDirect members with exclusive benefits including rebates on inks and toners, training and access to marketing development funding (MDF).

Dave McNally, director of product marketing at Dell Imaging, EMEA, says as the print business grows across key territories such as the UK, Germany and France, the firm is looking for “committed partners, both within the traditional printer market and more widely, to take advantage of the dramatic growth forecasted for Managed Print Services (MPS).”

The programme’s benefits include supplies rebates, training & technical support and a dedicated account manager.

Partner will also have access to MDF, which provides a reimbursement of up to 50 percent (maximum of $25,000 per quarter) for investment towards Dell campaigns. Partners will also have access to a range of Dell materials including e-shots, adverts and brochures, which they can customise to generate personalised versions with their logos and contact details.

To gain membership to the programme, resellers must already be Registered, Preferred or Premier Partners in the Dell PartnerDirect Programme and certain qualification criteria apply, according to the vendor.


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