Consenna unveils new HP for Education channel programme


IT business consultancy firm Consenna has announced a major new channel programme, designed to revolutionise the HP for Education (HPfE) scheme when it launches its upcoming 2020 iteration.

HPfE is a trade-in scheme that allows schools and colleges across the UK and Ireland to send in old hardware in exchange for cash or scheme credits towards newer IT products.

Now entering its eighth year, the initiative has given several million pounds to schools – but increased attention on the impact of technology in learning environments has made expansion and improvements to the programme a priority, Consenna said.

With that and HPfE’s 21 channel partners in mind, the firm has now created an entirely new sales enablement programme to drive take up across the region.

“Having been involved in various aspects of the HPfE programme for the past two years, we have been eager to demonstrate how we could deliver significant improvements that would drive grater take up amongst schools and colleges and, ultimately, lead to improved outcomes for young people and staff through the use of technology,” said Paul Thompson, commercial director at Consenna.

“The programme has already delivered significant benefits to UK education but with such an enormous potential pool of schools and colleges who could be a part of this scheme yet to sign up, we have recognised the need to take some radical steps to improve the 2020 programme.”

To determine and understand the existing strengths and areas for improvement within the scheme, Consenna set up several focus groups with various channel partners, solution providers and educators.

Additionally, the firm has revamped its entire marketing collateral, sales enablement tools and support materials, as well as created a virtual staff room where educators can identify high-impact IT solutions to support their school’s needs.

There will also be a number of ‘HP School Transformation Specialists’ to help deliver change management and professional development programmes, which Consenna says will support schools in embedding their tech solutions and offer a “great return on investment”.

“The importance of this programme to HP cannot be underestimated and we’re committed to ensuring that it improves each year, delivering vastly improved learning experiences and outcomes across education in the UK and Ireland,” commented Neil Sawyer, director of channel at HP. “To do this successfully we must equip our channel partners with the resources, insight and passion to promote this programme to its very fullest extent.

“That has required a significant change for the 2020 roll out and Consenna has already proved to be the team with the appetite, experience and know-how to both manage this moving forward and to make it the most successful year so far for HPfE.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.