Tech Data becomes European distributor for Cisco Meraki Go Wi-Fi products

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Tech Data will distribute Cisco Meraki Go Wi-Fi products across Europe, after the firm announced a new continent-wide distribution deal with the networking giant.

Cisco’s Meraki Go range aims to provide simple yet powerful Wi-Fi access for small-to-medium businesses with under 50 employees, with both indoor and outdoor access points available to customers for up to four wireless networks. Tech Data says that these access points represent a significant opportunity for SMB-focused resellers.

“We’re excited about leveraging Tech Data’s extensive reach in the SMB market to drive the growth of the Cisco Meraki solution,” said Jason Boxall, vice president of Vendors and Alliances, Europe, at Tech Data. “This is a tremendous opportunity for existing Meraki partners to extend their presence into the SMB space. It also opens the door for resellers who are focused on serving the needs of smaller businesses to take the Meraki brand to market for the first time.”

Tech Data added that key targets for the Meraki Go solutions will include SMBs such as independent cafes and bars, smaller hotels, retail outlets and small business offices.

“There is still significant room for growth with WiFi in the SMB market,” Boxall added. “Meraki is a leading solution in the enterprise space, and with the Meraki Go solution it is ready to also make its impact felt in the SMB sector.”

The company will be working closely with Cisco so that all partners have access to the Meraki Go access points, as well as ensuring that sales and marketing materials and support are readily available.

“There is vast potential for our SMB partners to deliver the performance and reliability for which Meraki is renowned to their customers, and we will be working with Tech Data to make it as easy as possible for them to deliver the benefits that Meraki Go solutions offer,” said Kevin Rezai, global product sales lead at Meraki Go, Cisco.

Meraki Go solutions will see a “progressive rollout” across Europe, Tech Data said.

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

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He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.