Fujitsu kicks off channel campaign around server and storage ranges

Fujitsu has unveiled a major channel and end-user marketing campaign aimed at raising awareness of its PRIMERGY server and ETERNUS storage value propositions and creating new business opportunities for its partners.

The campaign will promote a number of propositions, ranging from cash-back offers on virtualisation solutions based around Microsoft and VMware software, through to full business continuity offerings that make use of Fujitsu’s high-end storage products.

Initially, the vendor says there will be a strong focus on combinations of PRIMERGY server configurations and Microsoft Server 2008 Enterprise Edition with Microsoft System Center Virtual Machine Manager. Additional propositions, offering complete business continuity solutions that make use of VMware and Fujitsu’s high-end ETERNUS storage systems, will follow. All strands of the campaign will run until the end of the year and into the next quarter.

Fujitsu is also planning to take these messages out to end customers, with leads being fed back to partners that are engaged in its SELECT accreditation programme.

Simon Worsfold, channel and enterprise sales director for Fujitsu UK & Ireland, explains: “Fujitsu is delivering messages and campaigns that resellers can talk to their customers about. By building solutions for our partners to take to market we are delivering on our ethos of making Fujitsu easier to do business with and helping our partners differentiate themselves from their competitors. We have invested heavily in expanding partner resource in this area, as well updating our SELECT Enterprise programme to support partners that want to invest with Fujitsu.”