Tod Nielsen appointed CEO and president of FinancialForce

Recruitment of people represented as wooden blocks

Tod Niesen has been appointed CEO and president of FinancialForce, replacing founder Jeremy Roche, who will be taking on an advisory role and working closely with the company's investor, Unit4.

Nielsen brings a wealth of experience with him, thanks to his previous management roles such as executive vice president of platform at Salesforce, CEO of Heroku and COO at VMware.

His focus leading FinancialForce will be to help businesses move its entire application infrastructure to the cloud, he said, with ERP apps leading the way.

“Business applications and cloud computing platforms are reaching historically significant inflection points,” said Nielsen. “Cloud platforms have matured, setting the stage for businesses to run their entire application portfolio in the cloud because it is the smartest, safest and most efficient way to deploy business applications, especially ERP."

"Now companies can transform their business models, the way they engage with customers, and their applications to compete and thrive in the digital economy," he added. "FinancialForce was quick to recognise this opportunity and delivers on the promise of cloud applications.”

Mike Rosenbaum, FinancialForce board member and executive vice president of CRM applications at Salesforce said Nielsen's experience leading high-growth business units at large vendors made him a natural choice for the position.

“Tod has the knowledge, business sense, and leadership skills that will help FinancialForce thrive. He’s grown organizations to billions in revenue and I’m excited to have an executive of his caliber at the helm during this pivotal stage of FinancialForce’s growth.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.