Exertis Micro-P eyes wearable opportunity with Samsung deal

galaxy gear

Exertis Micro-P is aiming to grab a share of the anticipated multi-billion wearable device industry by extending its deal with Samsung for its range of wearable technologies.

According to ABI Research, wearable device revenues will surpass $6bn by 2018, with wireless devices accounting for half of that figure. Kick-starting its entry into the market, last year saw the company sign deals to distribute the Samsung Galaxy Gear Smartwatch and Jawbone’s UP24 fitness tracker, along with products from other tier one brands. This latest range extension will add the new activity-tracking Samsung Gear Fit and Gear Neo range of straps.

According to the distributor, the opportunity for resellers is considerable and its focus is on three main sub-sectors: communication, multimedia and fitness/health. The company says it has a clear strategy for each of these sectors to make it easy for partners to promote the products to end users.

“Not only does Exertis Micro-P already have established relationships with the leading brands and developers of the technology, we have a clear strategy for each wearable sub sector. This, combined with our technical expertise, vast stock holding and distribution expertise, will ensure that our reseller partners are geared up to respond effectively to the anticipated demand,” says Stuart Bruce, general manager, attach, Exertis Micro-P.


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