Nicole Kobie
Nicole Kobie first started writing for ITPro in 2007. As a freelance journalist covering technology and business, Nicole's work includes bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
Latest articles by Nicole Kobie

Why OpenAI is shifting to a for-profit approach
By Nicole Kobie published
News Moving away from its non-profit model will help OpenAI drive innovation

Run.ai software will be made open source in wake of Nvidia acquisition
By Nicole Kobie published
News Infrastructure management tools from Run:ai will be made available across the AI ecosystem

AWS expands Ohio investment by $10 billion in major AI, cloud push
By Nicole Kobie published
News The hyperscaler is ramping up investment in the midwestern state

Data center power demand to triple in US off AI boom
By Nicole Kobie published
News AI is changing how data centers work — and they need more energy

Amazon's RTO mandate could spark a talent exodus
By Nicole Kobie published
News A survey of Amazon staff suggests plenty remain unhappy about returning to the office next year

Databricks targets steep growth after historic funding round
By Nicole Kobie published
News The Thrive Capital-led funding round saw Databricks raise $10bn for more acquisitions and AI products

GitHub just launched a new free tier for its Copilot assistant
By Nicole Kobie published
News Limited access to GitHub Copilot in VS Code is now available free of charge

Considering an RTO mandate? Think again if you want to keep your best workers
By Nicole Kobie published
News Research suggests turnover increases at firms that impose RTO mandates

Infosys co-founder repeats calls for a 70-hour work week
By Nicole Kobie published
News Narayana Murthy argues everyone working hard is the only way India can succeed

Google jumps on the agentic AI bandwagon
By Nicole Kobie published
News Agentic AI is all the rage, and Google wants to get involved

Ireland has become a “data dumping ground” for big tech
By Nicole Kobie published
The sharp increase in data center projects may be threatening Ireland's net-zero aspirations

OpenAI unveils ChatGPT Pro for $200 a month
By Nicole Kobie published
News OpenAI has launched a new subscription tier for ChatGPT at a cost of $200 per month.

Recall arrives for Intel and AMD devices after months of controversy
By Nicole Kobie published
News Microsoft's Recall feature is now available in preview for customers using AMD and Intel devices.

Meta wants to join the big tech nuclear club
By Nicole Kobie published
News Meta has become the latest big tech company to explore the use of nuclear energy to power data centers.

Microsoft refuses to back down on Windows 11 hardware requirements
By Nicole Kobie published
News The tech giant says it'll keep hardware specifications for Windows 11

Employee accuses Apple of surveilling staff using iCloud
By Nicole Kobie published
News California court filing claims Apple invades employee privacy through surveillance, suppresses free speech, and uses an illegal wage clawback system to enforce its rules

OpenAI says ads aren't coming soon – if ever
By Nicole Kobie published
News AI company downplays reports of advertising plans in its products as Musk files injunction over for-profit moves

Your office is now absolutely riddled with surveillance equipment
By Nicole Kobie published
News While workplace monitoring is shown to have a detrimental effect on morale, many firms are still charging ahead

Microsoft facing FTC antitrust probe over cloud, AI competition concerns
By Nicole Kobie published
News Microsoft could be set for another antitrust battle, this time focused on cloud and AI

Former Google CEO Eric Schmidt rejects claims Al scaling has peaked
By Nicole Kobie published
News AI doesn't has a scaling problem, despite reports to the contrary

AI could help UK government stretch budgets, says Google Cloud
By Nicole Kobie published
News The public sector needs to overcome significant barriers to make full use of AI

AI is finally delivering bang for its buck, according to Microsoft
By Nicole Kobie published
News Is generative AI worth the cost? A new report argues companies make significant returns on every dollar spent

OpenAI could be plotting a foray into the world of AI agents
By Nicole Kobie published
News The launch date for OpenAI’s "Operator" agent is believed to have been revealed at a staff meeting
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