Will Dell's "Adamo" compete with Macbook Air?

published 19 December 2008

Dell looks set to reveal a new laptop rival to the MacBook Air, codenamed "Adamo", at next month's Consumer Electronic Show (CES).

As well as the creation of a website for the mystery new product, documents uncovered by a New York Times blogger revealed that the "Adamo" trademark covered computer hardware, including laptops and desktops.

Although Dell has made no official statement about Adamo, the New York Times went on to speculate it would be a super-thin and ultra portable rival to the MacBook Air.

The newspaper based this on the fact that Michael Tatelman, Dell's vice president in charge of consumer sales and marketing, looked stunned and had to look away mouth agape when asked if they had an Air-like product in store.

Dell has been looking to shed its reputation for producing dull products in the last few years, and recently revamped PCs and laptops among most of its brands, including its Inspiron and Latitude lines.