Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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How Salesforce can become the king of enterprise AI
Analysis At Dreamforce 2025, Salesforce painted a believable picture for enterprise AI, but shareholders will only be reassured by greater business buy-in
By Rory Bathgate Published
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OpenAI has a bold plan to pay for its $1 trillion spending spree
News OpenAI has lined up more than $1 trillion in spending – and now it's trying to figure out how to pay for it all.
By Nicole Kobie Published
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Observability opens up new opportunities for the channel
Industry Insights Channel partners are responding to the growing demand for observability products to help customers keep track of their data and assets across cloud, serverless, and containerized environments
By Jarrod Buckley Published
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Salesforce might be all in on AI, but it isn't giving up on junior workers yet
News Salesforce is still committed to hiring junior team members even as AI automates roles, according to UK&I chief executive Zahra Bahrololoumi.
By Rory Bathgate Published
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Channel leaders: Complexity is an opportunity
News Complexity, customer expectations, and competitive pressure are converging rapidly. Partners must invest in AI and automation now for both strategic and survival reasons, argue channel leaders
By Christine Horton Published
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GTIA charts new course with bold funding model and renewed purpose
News Emerging from its split from CompTIA, the GTIA says it is redefining what a trade association can be, backed by a perpetual endowment that frees it to invest as it likes in the channel
By Christine Horton Published
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Zyxel Networks targets SMB installer market with BroadbandBuyer appointment
news The distributor will stock Zyxel Networks' full range of networking products, including WiFi access points, switches, firewalls, and 5G routers
By Daniel Todd Published
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Unlocking technology value: the essential role of TBM in modern IT management
Sponsored by Apptio
Manage spend, optimize costs, and drive greater value from your technology investments with TBM
By Pete Wilson Published
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Microsoft unveils additional CEO to work alongside Nadella
News The move aims to free up Microsoft CEO Satya Nadella to focus on AI
By Nicole Kobie Published
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Cybersecurity leaders must stop seeing resilience as a "tick box exercise" to achieve meaningful protection, says Gartner expert
News Collaboration between departments and a better understanding of organizational metrics are key to addressing security blindspots
By Rory Bathgate Published
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Alkira names Bruce Hockin as new EMEA and APAC channel chief
news Hockin will lead the vendor's channel growth strategy across the two regions as it looks to meet the growing demand for network infrastructure as a service
By Daniel Todd Published
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UK and Irish businesses "severely underestimating" the cost of IT outages, with millions lost per hour
News New Relic report suggests 34% of UK and Irish businesses either don't know or aren't tracking the financial impact of outages
By Emma Woollacott Published
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