Verizon creates 'master model' for global partner programme

Verizon sign on the side of a building
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Verizon has tweaked its partner programme, including the addition of a US master agent model to better serve its global systems integrator, agent, and service provider businesses.

Other enhancements to the programme include increased flexibility for its channel engagement models which will change according to the partner's individual business needs. Verizon will also roll out more favourable fees for US agents, now matching total billed revenue and it will provide extended resources in the country to address customers' changing requirements.

As part of its international expansion plans (despite only holding mobile spectrum in the US), Verizon will be on the lookout for more partners across the world, to grow its reach beyond the United States. This will enable the company to push its non-network based services further afield, including its networking, machine-to-machine (M2M), advanced communications and security solutions.

“We are deeply committed to helping connect our members with the right resources to address customer needs,” said Bill Hooper, director of the SMB Partner Channel for Verizon Business Markets.

“As our program expands, we felt it was time to take it to the next level. Our updated model enables us to work with customers as effectively and efficiently as possible. We view this as a natural evolution to our program, and an obvious step to help our VPP members and customers. This program was designed to respond to the way companies buy technology solutions in today’s marketplace.”

Verizon will roll out its new total billed revenue structure, as well as its other new additions from 2nd April, making for a nice transition just before the tax year ends.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.