Nutanix bolsters partner programme with new partner incentives

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Nutanix has announced a revamp of its Elevate partner programme, which now includes brand new incentives that reward the partner ecosystem throughout the customer lifecycle.

For the first time, the hyperconverged infrastructure provider has extended its incentives to individual sellers and systems engineers in a bid to fuel new customer acquisition growth.

This new Business Individual Incentive will reward individuals at eligible resellers and service providers each time they sell Nutanix into net-new accounts.

In the coming months, Nutanix said it will also begin to roll out a pilot programme for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their customers.

Christian Alvarez, Nutanix’ Senior Vice President of Worldwide Channel Sales, said the IT industry is at an “inflection point in how customers want to procure and consume technology”.

“With our updates to the Elevate programme, we’ve addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand, and ultimately renew,” he said.

“Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives.”

Over the past year, Nutanix has been working to re-architect its go-to-market strategy, programmes, and tools. The firm launched a Channel Led Selling Rebate Incentive for Elevate, which rewards resellers who drive deals through the entire sales cycle autonomously.


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To help with this, Nutanix recently revamped toolsets such as the Sizer 6.0 capacity planning tool and enhanced its Performance + Deal Registration programme.

Additionally, there’s now a Sizing Associate accreditation requirement for all levels of the Elevate initiative, which aims to help partners speed up sales cycles through rapid capacity planning, quoting, and order fulfilment using Nutanix Sizer.

Scott Winslow, president at Nutanix Champion partner Winslow Technology Group, welcomed the programme's enhancements.

“As a Nutanix Champion partner, we are excited about the enhancements to the Nutanix Elevate Partner Programme that drive new market opportunities for Winslow Technology Group,” he said. “The Elevate Programme provides a value-based, partner-first approach to enable ongoing success for both our company and our customers.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.