Hammer announces success as Dell distie


Dell has praised Hammer's successes just three months after the distie gained its OEM Channel Partner status.

The dedicated storage and server distributor has achieved a number of wins in the programme over the three months, including recording 100 design registrations and pipeline deals with a value of 'several million dollars'.

Gerard Marlow, general manager of Business Development at Hammer, says: “We are thrilled to be reporting such fantastic figures after less than 15 weeks of partnering with Dell OEM.

"Their portfolio is the perfect fit for Hammer’s dedication to storage, our bespoke server design capabilities, and our strong value-add ethos. We are investing in large future projects, and planning along the pipeline for a variety of different-sized ventures.”

Hammer has access to Dell's complete product portfolio and distributes them across all 40 vertical sectors it serves including media and entertainment, telecom, industrial automation, medical, transportation and utilities and military and defence.

Tim Pavlovich, Partner Program Director of OEM Solutions at Dell says: “We are very happy to hear the great results that Hammer is achieving so soon after we made the announcement of our partnership in July this year.

"It is great to see Hammer’s commitment to the Dell OEM business through training and certification of their sales force, as well as focus on Dell’s latest enterprise technologies such as the next generation server and storage solutions.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.