Zoom unveils new BYOC programme for resellers


Unified communications specialist Zoom has announced a new partner programme that has been designed to increase the adoption of Zoom Phone.

Resellers now have the opportunity to sell Zoom Bring Your Own Carrier (BYOC) licenses, which the vendor says will open up new revenue opportunities, as well as provide maximum flexibility to customers.

Customers who use enhanced cloud peering to access PTSN will also soon have access to the Zoom Phone Provider Exchange, allowing them to find the ideal provider and provision phone numbers securely from the Zoom portal.

“As our channel program continues to evolve, I’m excited to introduce the Reseller Program for Zoom Phone BYOC as a new opportunity for our reseller partners,” announced Laura Padilla, Head of Global BD and Channel at Zoom.

Zoom Phone is a fully featured cloud phone system built on the Zoom platform. Zoom Phone BYOC gives enterprise customers the flexibility to keep their current PSTN service providers by redirecting existing voice circuits to the Zoom Phone cloud or implement a hybrid setup with Zoom Calling Plans.

The vendor says this will allow customers to enjoy the benefits of Zoom Phone while keeping their existing service provider contracts, phone numbers, and calling rates.

Previously, only Zoom Master Agents could refer deals for Zoom Phone and Zoom Phone BYOC but now Zoom is opening up the opportunity to its resellers around the world. For now, the firm said it is currently running a pilot scheme for select resellers but will expand the programme by the end of the year.

“We’ve seen a lot of success in selling Zoom Phone, reaching two million seats in just 10 quarters, and I see a lot of opportunity for our resellers with our Zoom Phone BYOC program,” Padilla added.

“Zoom Phone BYOC provides customers with the flexibility to stay on their current carrier or easily use a combination to best meet their geographic reach and service needs.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.