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Cynet unveils new global partner programme

XDR platform provider strengthens its channel-first business model to help boost partners sales

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Extended detection and response (XDR) platform provider Cynet has announced its new Global Partner Program, designed to help channel firms increase profitability of their Cynet business.

The initiative has been revamped to include new pricing, discounts, and resources aimed at streamlining the partner journey to reduce operational and buying costs.

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In an announcement, Cynet said the launch is intended to strengthen its channel-first business model and prioritise partner and customer relationships.

“Our Global Partner Program offers an exceptional opportunity for our partner community to increase their profit margins,” explained Bruno Darmon, president of Cynet. “We make cyber security sales easy and at a much lower cost because we offer an automated, ‘all-in-one’ platform that doesn’t require a stack of several security vendors.

“As a channel-only organisation, our priority is ensuring our partners are rewarded during each step of the sales cycle.”

Cynet provides an end-to-end, natively automated XDR platform - Cynet 360 AutoXDR - which is backed by a 24/7 managed detection and response (MDR) service. The offering is designed to enable lean IT teams to implement effective cyber security protection, regardless of their resources and skills, providing organisations with monitoring, investigation, on-demand analysis, incident response, and threat hunting.

Over the past year, the provider and its platform has gone from strength to strength, achieving a 200% expansion in its active partner base and receiving a number of vendor accolades in the process.

In response to partner feedback, Cynet has now revamped its Global Partner Program to help boost their sales and profitability. The initiative will serve partners in North America, Latin America, Europe, and the Middle East.

“I’m very pleased to launch this new partner program to our highly valued channel community,” said Amy Nairne-Clark, EMEA Channel Director, Cynet. “The changes we made are based on feedback from our partners, and are specifically designed to empower them with everything they need to increase sales and profitability.

“I know that partners have choices when it comes to vendor selection, and choosing Cynet means they can grow their own business while addressing the cybersecurity needs of their customers.”

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