Growth leads ISV call for new resellers

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ISV FactoryMaster is seeking additional business partners and resellers after seeing an increase in UK and global business over the last two quarters.

Based on Magic Software’s uniPaaS application platform, FactoryMaster’s software provides solutions to manufacturing, warehousing and wholesale industries. The company says it has seen success in the last quarter due to moves into new business areas, including food and drink manufacturers, process engineering, and electronics manufacturers.

Darran Neary, technical director at FactoryMaster explains: “Our recent success in these turbulent times is all due to flexibility. We’ve been able to successfully take on totally new verticals both nationally and internationally in a very short period of time due to the flexibility of our underlying software infrastructure and the way we can vary deployment to suit different customer requirements.”

FactoryMaster has recently embarked on international expansion, launching into the US, Ireland, India and Hungary. The new global strategy has brought dividends, according to Neary. “Again, flexibility has enabled us to rapidly tailor our offerings to fit specific international market niches, which has served us extremely well. In fact, we’re rolling out Russian, Hungarian, and French Canadian language support just to keep pace with demand. We’re also actively seeking new resellers and business partners to help continue this charge. It’s important to point out that partnering with us is free – it’s only when a customer uses the product that we charge anything.”

Neary says the firm has also seen success from a series of Software-as-a-Service (SaaS) offerings for the mobile market. Due to the flexibility of uniPaas, platform-independent mobile applications for warehousing and wholesale have been developed with “little business pain”: “It’s amazing how easily we can move from traditional open client to SaaS/mobile environments with uniPaaS. Now we can offer the right deployment model tailored to suit the needs our customers.”

Christine has been a tech journalist for over 20 years, 10 of which she spent exclusively covering the IT Channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.

Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes. Additionally, she provides media training explaining what the channel is and why it’s important to businesses.